A 43x reporting gap
Platform-reported revenue and analytics revenue differed by 43x on $80K in ad spend. The cause sat in the checkout and attribution path.
Proof from live account work
What the platform report missed.
Client names stay private. Each example below comes from verified account data.
A 5x cost gap
The dashboard showed 1 conversion while GA4 showed 5 booked demos. The broken signal made the apparent cost per demo 5x higher.
Demo bookings rose 2.4x
Average monthly demo bookings rose from 2.6 to 6.2 while Google Ads traffic to the demo page increased 254%.
One-page scope
What Graystone owns.
Three connected outcomes replace the usual split between campaign execution and measurement.
Build normal conversion tracking
Define the conversion, configure browser-side GTM, GA4, and platform tracking, and use an existing native connector or export where standard offline conversion import is available.
Manage the campaigns
Run targeting, search terms, bids, exclusions, and creative against conversion quality every week.
Reconcile the result
Compare platform reporting with the CRM, POS, or operating record every month.
Fixed pricing
Choose the number of platforms. Know the monthly fee.
Setup is $2,500 at every tier. The standalone package stops at three platforms.
One platform
$3,000/month
Google Ads, Meta Ads, LinkedIn Ads, or Local Services Ads. Up to $30,000 in monthly managed spend.
Two platforms
$6,000/month
Two supported platforms. Up to $50,000 in combined monthly managed spend.
Three platforms
$8,000/month
Three supported platforms. Up to $75,000 in combined monthly managed spend.
Not included: server-side GTM, Meta Conversions API, data warehouses, ETL, custom integrations or APIs, major landing-page builds, and net-new creative production. These do not get improvised into a custom media scope.
Revenue Truth Guarantee
Normal conversion tracking and the reporting baseline live in 30 days, or management is free until they are.
If the included browser-side conversion tracking and reporting baseline are not live within 30 days after required access and client inputs arrive, the management fee pauses until they are.
This does not guarantee CPA, ROAS, lead volume, or revenue. Server-side tracking, custom integrations, unavailable source data, and client-side engineering are outside the package and the guarantee.
Good fit
Built for operators who need an accountable paid channel.
The strongest fit is a team with meaningful paid media intent, access to its operating data, and the willingness to judge campaigns against business outcomes.
Multi-unit operatorsConnect location-level demand and spend to the record where orders or opportunities are booked.
B2B SaaS teamsConnect paid acquisition to qualified pipeline and the CRM stage that the business trusts.
Service businessesSeparate scheduled and completed work from low-value lead activity.
Graystone is based in Lexington and serves teams across Kentucky, Ohio, Indiana, Tennessee, and the United States.
Frequently asked questions
Before the first working session.
What does Graystone manage?
Graystone handles campaign strategy, account builds, ongoing management, creative iteration, conversion measurement, weekly scorecards, and monthly revenue reconciliation across the agreed paid media channels.
How much does paid ads management cost?
Setup is $2,500 at every tier. One platform is $3,000 per month, two platforms are $6,000 per month, and three platforms are $8,000 per month.
How does Revenue Truth Setup work?
We agree on the business outcome and the system that records it, map the required events and identifiers, test the flow, and document how platform claims will be compared with the operating record.
What does the guarantee cover?
It covers the normal conversion tracking and reporting baseline included in setup. Server-side tracking and custom integrations are excluded.
Do you guarantee ROAS or lead volume?
No. The guarantee covers the measurement mechanism, not a CPA, ROAS, lead volume, or revenue outcome.
Who owns the ad accounts and data?
You retain ownership of the ad accounts, data, and payment methods. Graystone works inside client-owned systems with the access needed to manage and measure the program.
Paid media review
Make the next paid click answer to the books.
Bring the current account, the conversion path, and the operating record. We will determine whether the program is ready to manage and measure.
Book a paid media review