Fractional CMO · Growth Operations

Turn fragmented marketing into predictable revenue.

Graystone runs growth for multi-unit operators who need marketing to behave like an operating system, not a guessing game.

$75K Revenue Opportunity Guarantee 14-day turnaround Operator-led, not agency overhead
Built for operators in Hospitality Entertainment & LBE Multi-Unit Retail Lifestyle Publishing B2B SaaS
Signs you need this

You are spending on marketing and hoping it works.

01

You can't tell which spend actually drives revenue.

02

Reporting is fragmented across tools that don't agree.

03

You hired an agency and got activity, not outcomes.

04

Growth depends on you personally, and won't scale past you.

05

Your first marketing hire needs a system to step into.

06

Every channel runs in a silo with no shared scoreboard.

The problems we solve

Three things break growth at your stage.

01

No line of sight

Spend goes out, leads come in, and nothing connects the two. We install attribution that ties dollars to revenue.

02

No operating system

Tactics without a system means every quarter starts from zero. We build the repeatable engine underneath.

03

No leverage

The founder is the bottleneck. We hand you a motion that runs without you in the room.

What we execute

A full growth function, fractionally.

Measurement & Attribution

Server-side tracking, clean data, and a single scoreboard everyone trusts.

Paid Media & Demand

Google, Meta, and LinkedIn run as one system against revenue, not vanity metrics.

Lifecycle & CRM

Email, automation, and lifecycle workflows that compound the spend you already make.

The methodology

The Growth Operating System.

Five phases that turn scattered marketing into a measurable, repeatable engine.

01

Diagnose

Audit spend, data, and gaps. Find where revenue leaks.

02

Architect

ICP, positioning, channel plan, and the scoreboard.

03

Build

Tracking, stack, content, and campaign infrastructure.

04

Execute

Launch, manage, and optimize against revenue.

05

Optimize

Report, iterate, and scale what compounds.

Proven impact

Spend that finally ties to revenue.

One operator engagement, one quarter, measured end to end.

13:1
Return on ad spend
82-day engagement window
Headline result
$970K
Conversion value tracked
From $70K+ managed spend
25:1
Return on fee
Revenue impact vs. retainer
How we work

A senior operator in the seat, not a junior team learning on your budget.

01

Start with the audit

The Operator's Revenue Audit maps the gaps in 14 days, with a guaranteed opportunity floor.

02

Install the system

We build the operating system, not just run tactics inside it.

03

Hand you the leverage

The motion runs without the founder in every meeting.

Founder headshot
Will Gray
Founder, Graystone Consulting
Take the next step

Find the revenue your marketing is leaving on the table.

Start with the Operator's Revenue Audit. Fourteen days, a clear scoreboard, and a guaranteed opportunity floor.

Book the Operator's Revenue Audit →