About Graystone

Senior marketing leadership, without the full-time cost

Graystone Consulting is a fractional CMO practice built for growth-stage companies doing $3M–$50M in revenue. We don't hand you a strategy deck and wish you luck. We diagnose what's broken, build the infrastructure, and execute — fast.

Why fractional?

A full-time CMO costs $250K–$400K with equity. For a company doing $3M–$15M, that's hard to justify — especially when you're not sure what the marketing function should even look like yet.

A fractional CMO gives you the same strategic leadership — ICP definition, positioning, channel strategy, team building — at a fraction of the cost. You get 10–20 hours per week of a senior operator who's done this before, paired with a proven system.

When you're ready for a full-time hire, everything we build transfers. The playbooks, the dashboards, the processes — they stay with your company.

Fractional CMO vs. the Alternatives

Marketing Agencies

Execute tactics but can't set strategy. No ownership of outcomes. High retainers, low accountability.

Junior Marketing Hire

Needs direction they're not getting. Executes whatever the CEO asks instead of what the business needs.

Marketing Consultants

Deliver a strategy deck and leave. No execution. No accountability for results.

Fractional CMO (Graystone)

Senior strategy + hands-on execution. AI-forward operations that compress timelines. Proven system. Accountable for pipeline and revenue.

Will Gray — Founder & Fractional CMO at Graystone Consulting

Meet the Founder

Will Gray

Will Gray is the founder of Graystone Consulting and a fractional CMO and growth operator for companies doing $3M–$50M in revenue. He specializes in building go-to-market functions from scratch — the kind of work that takes companies from random acts of marketing to a repeatable system that generates pipeline.

His experience spans SaaS, hospitality, entertainment, and professional services. He's built and led marketing teams, stood up attribution infrastructure, and run full-funnel demand gen across paid, organic, and partner channels. He works hands-on — in the CRM, in the ad accounts, in the data.

His approach is built around the Growth Operating System™, a five-phase methodology developed after seeing the same patterns across dozens of B2B companies: broken positioning, no attribution, scattered execution, and a CEO who's still the de facto head of marketing.

Will is deeply AI-forward. AI handles research, reporting, and analysis. Humans focus on strategy and relationships. The result: first campaigns live by Week 2, not Month 3.

$525K+

Pipeline Generated

$120K+

Revenue Closed

Week 2

First Campaign Live

Based in Lexington, KY. Remote-first.
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How we operate

Four principles that govern every engagement, from Week 1 through transition.

Speed over perfection

Ship fast, learn fast. We launch campaigns by Week 2, not Month 3. Quick wins are identified and executed during the audit — not after it.

Data over opinion

Every decision is backed by numbers. CAC, LTV, attribution, funnel conversion — we build the dashboards first so we can optimize from day one.

Revenue over activity

We don't report on impressions. We report on pipeline and closed revenue. Weekly optimization sprints keep every dollar working harder.

Built to transfer

Everything we build is documented — playbooks, dashboards, processes. When you hire in-house, the system stays with your company.

Let's talk about your GTM

Book a 30-minute strategy call. We'll diagnose your biggest gaps and tell you exactly what needs to happen.

Book a Growth Diagnostic