$120K+
Closed Revenue
$525K+
Pipeline Generated
17+
Qualified Deals
0%
Customer Churn
The Challenge
Aiventic had built a powerful AI workflow automation platform for B2B companies, but had no structured marketing function. The founder was handling sales solo, relying on personal network and word-of-mouth. There was no pipeline, no outbound, no content engine, and no clear ICP definition.
They needed a senior marketing leader who could build the entire GTM engine from scratch — fast — without the overhead of a full-time executive hire.
The Approach
Audited existing sales process, CRM data, competitive landscape, and market positioning. Identified key gaps: no ICP documentation, no attribution, no scalable outbound motion.
Defined ICP by firmographics and pain points. Built a positioning framework centered on AI-powered workflow automation for mid-market operations teams. Designed a multi-channel GTM strategy focused on LinkedIn outbound, content marketing, and strategic partnerships.
Set up HubSpot CRM with proper pipeline stages and attribution. Built outbound sequences, created a content calendar, launched a LinkedIn thought leadership program, and developed sales collateral and case study assets.
Launched outbound campaigns across LinkedIn and email. Published weekly content. Managed paid campaigns on LinkedIn. Coordinated with the founder on deal progression and close strategy.
Analyzed channel performance monthly. Doubled down on LinkedIn outbound (highest conversion). Cut underperforming paid spend. Refined ICP based on closed-won patterns. Built reporting dashboards for pipeline visibility.
The Results
In six months, Aiventic went from zero marketing infrastructure to a functioning GTM engine producing consistent pipeline. The results:
$120K+ in closed revenue directly attributed to marketing-sourced pipeline
$525K+ in active pipeline across multiple deal stages
17+ qualified deals generated through structured outbound and inbound motions
0% customer churn — every closed customer retained through the engagement period
Key Takeaways
Speed matters. A fractional CMO model meant Aiventic got senior-level execution from day one — no 90-day ramp, no learning curve on B2B SaaS GTM.
System over tactics. GOS provided the structure. Instead of chasing tactics, every action tied back to a defined ICP, a clear positioning, and measurable pipeline targets.
Focus beats volume. Rather than spreading thin across every channel, we identified LinkedIn outbound as the highest-leverage play and concentrated resources there first.
Every engagement starts with a strategy call. Let's talk about what GOS can do for your company.
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