GTM Diagnostic
The 30-Day GTM Diagnostic is a fixed-fee deep dive into your marketing: ICP, positioning, channels, funnel, tech stack, and unit economics. You get a scored audit report, a 90-day growth plan, and quick wins shipped during the engagement. If we can't find at least $500K in unrealized pipeline opportunity, you pay nothing.
Budget goes to agencies, ads, content, and events. But you can't connect any of it to pipeline or revenue. Attribution is broken or nonexistent.
You've tried agencies, freelancers, a junior hire. Nothing sticks because there's no system tying it together. Every new vendor starts from scratch.
Revenue is growing but marketing can't explain why or replicate it. Pipeline feels random. Forecasting is guesswork.
What You Get
Each one is a standalone asset. Together, they give you complete visibility into what's broken and a plan to fix it.
Full audit of your ICP definition, competitive positioning, channel performance, funnel metrics, tech stack, and unit economics. Every assumption gets tested against data.
A 90-day strategic growth plan with prioritized OKRs, channel strategy, and budget allocation. Not a slide deck. An operating plan you can execute the day you receive it.
We don't wait 30 days to deliver value. Quick wins are identified and shipped during the audit. Tracking fixes, campaign adjustments, low-hanging revenue, whatever moves the needle fastest.
Channel-by-channel budget allocation with projected ROI based on your actual data. Know exactly where to spend and what to expect.
Scored gap analysis across five dimensions of your go-to-market. See exactly where revenue is being left on the table and how much.
Total standalone value
$16,000
Your investment
$7,500
One-time fixed fee. 30-day engagement.
Book a Diagnostic CallIf the GTM Diagnostic doesn't identify at least $500K in unrealized pipeline opportunity for your business, you pay nothing. No fine print. We believe in the methodology enough to put our fee on the line.
Process
Week 1
We get access to your data: CRM, ad accounts, analytics, sales pipeline. We interview key stakeholders. We map your current go-to-market from end to end.
Week 2
Deep analysis begins. ICP validation, channel performance audit, funnel diagnostics, competitive review. Quick wins are identified and shipped immediately.
Week 3
Findings become a plan. We build the 90-day growth blueprint, budget model, and opportunity map. Every recommendation is tied to a metric and a timeline.
Week 4
You receive the complete diagnostic package. We walk through every finding and recommendation. You decide: execute yourself, hire us to execute, or walk away with the plan.
The majority of Diagnostic clients move into a retainer engagement. The Diagnostic findings determine scope, and the Diagnostic fee is credited toward the first month of any retainer.
We build and run the marketing machine. Infrastructure, campaigns, optimization, the full five-phase methodology. Scope determined by Diagnostic findings.
Learn moreSenior marketing leadership embedded 15-20 hours per week. Strategy, team, and pipeline ownership. Scope determined by Diagnostic findings.
Learn moreNot a fit: This is not for pre-revenue startups, companies looking for an agency to execute tactics, or organizations unwilling to share data access.
Book a 30-minute call. We'll assess fit and scope the Diagnostic for your business.